Internationalization strategy of Chinese private enterprises in Europe

Having entered a new state of outbound investment, an increased number of Chinese private firms have joined the “Going Global” cohort. These new entrepreneurs represent many different industries, usually characterized by innovation and dynamics. However, these private sector entrepreneurs were often confronted with a shortage of financial capital, capabilities, and human resources required for internationalization. A large number of Chinese companies have in setting up business in Europe and faced difficulties and challenges ranging from culture, market understanding to regulation and strategic development. They key feature, nevertheless, is a strong learning capability and willingness to experiment and fail.

Read more: CASE SERIES – Internationalization of Chinese enterprises